Visualising the dynamics (pressures) of the Primary school educational Technology market

The dynamics primary school educational technology market are complex, a multitude of different factors come into play when trying to visualise the dynamics.

• Technology development
• Utilisation of new technology for education
• Mainstream technology uptake
• Local authority
• Parents
• National curriculum
• Becta
• The government
• Large multinationals
• Niche educational technology trailblazers 
• Deep routed traditional educational technology companies
• Teachers
• Children
• Pedagogical methodology

All these factors denote where and for what primary school money designated for ICT is spent! Many factors interrelate, and some factors have more influence than others, this dissertation aims to measure the effects of each, and how much each relates to one another in order to gain massive insight into the market dynamics in order to visualise it.

Looking at each field the direction of influence in educational technology must be analysed, for example "parents" have no effect on new technologies being invented or pedagogical methodology, but big influence on "local authority" which in turn has influence over the government which in turn influences the national curriculum, which has influence over Becta that influences the local authority and also teachers, etc...

Results will follow: